The Context
As of August 2021, 49 states have introduced more than 400 restrictive voting laws marking a dark return to the Jim Crow era. It was critical that there be a national moment to shine the light of truth on what is happening in state legislatures, ensure that Americans understand what’s at stake, and give people a mechanism to demand action on this most urgent issue of our generation.
The Project
On August 28, 2021, tens of thousands of people in nearly 100 cities and towns across America came together to march, protest, and rally for the passage of federal voting rights legislation. March On for Voting Rights was a powerful echo of history, falling 58 years to the day after Dr. Martin Luther King Jr.’s “I Have a Dream” speech during the March On Washington.
What We Did
- Developed and executed digital engagement strategy for event and associated civic engagement focus
- Distributed and coordinated social media content to over 300 organizational partners and high-profile influencers
- Aligned messaging and audience flow into a single digital call-to-action to ask people to pledge to vote
- Audited website and creative materials
- Coordinated day-of social media war room
- Led digital strategy and social media execution for the live stream
The Impact
March On for Voting Rights garnered over 60K social posts, engaged over 100K live viewers, led to over 1 billion media impressions, and trended on social media nationally. Most importantly, we shifted the conversation at a much-needed turning point, and prompted 20K people to take action online in addition to mobilizing tens of thousands in the streets.
Testimonial
“Team DSB works seamlessly as part of your team and with outside partners. They are able to understand and break down complex projects and tackle each moving part efficiently. Always diplomatic, friendly, and reliable, it was an absolute pleasure dealing with Team DSB. If you want the peace of mind that comes with polished results and professionalism, I highly recommend hiring Team DSB for your next content production project.” – March On