The Context

In 2020, young people showed up to vote in historic numbers. However, the voices of youth changemakers and our stories were often missing in key decision-making tables and the national conversation. Using that as our drumbeat, there was interest across youth-focused organizations to create moments to shift attention to the priorities of Generation Z leaders.

The Project

Spearheaded by our youth-led team, we led the strategy and execution for two major events dubbed Young People Address the Nation. In 2021, the first event was held on the 100th day of the Biden-Harris administration, and featured 30 young leaders on topics such as economic recovery and youth engagement across the federal government. On March 1, 2022, Young People Address the Nation presented the first-ever Youth Response to the State of the Union that featured over 30 young people from 26 states directly following President Biden’s State of the Union Address. 

How We Helped

• Led social media strategy and management for the campaign
• Led content production for video segments and live streams
• Coordinated over 50 organizational partners and 120 young people to push content across social media
• Led pre-event, day-of, and post-event digital engagement strategy, including developing evergreen and repurposed content

The Impact

Young People Address the Nation reached over 150K young people and adult allies on social media. In 2022, Team DSB won a Webby Award and was featured in Youth.gov for our intentional approach to authentic youth engagement.